Our own dog, Lenny, couldn’t tolerate most store bought treats because of his chicken allergy. Like many pet parents, we also struggled to keep up with daily tooth brushing around work/life, and despite regular walks, he still had excess energy. When we introduced the right natural chews, the change was obvious. Cleaner teeth. Better breath. Calmer evenings. A dog who finally seemed more settled and fulfilled. That’s when we realised most dog parents aren’t missing effort, they’re missing the right tool.